Marketing Experience, leadership, innovation, experience, leadership

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Dettagli Bibliografici
Autore principale:	Kerin Roger A.
Altri autori:	Steven W. Hartley, William Rudelius
Natura:	Libro
Pubblicazione:	Boston McGraw Hill c2009
Edizione:	9th edition
Soggetti:	Marketing Marketing process Customers relationship Marketing opportunity Consumer behavior Marketing enviroment
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MARC


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245		\|a Marketing \|b Experience, leadership, innovation, experience, leadership \|c /Roger A. Kerin, Steven W. Hartley and William Rudelius
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260		\|a Boston \|b McGraw Hill \|c c2009
300		\|a xlvii, 5742 p.: \|b ill.; \|c 30 cm.
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650		\|a Marketing
650		\|a Marketing process
650		\|a Customers relationship
650		\|a Marketing opportunity
650		\|a Consumer behavior
650		\|a Marketing enviroment
700		\|a Steven W. Hartley
700		\|a William Rudelius
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