Marketing Experience, leadership, innovation, experience, leadership

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Détails bibliographiques
Auteur principal:	Kerin Roger A.
Autres auteurs:	Steven W. Hartley, William Rudelius
Format:	Livre
Publié:	Boston McGraw Hill c2009
Édition:	9th edition
Sujets:	Marketing Marketing process Customers relationship Marketing opportunity Consumer behavior Marketing enviroment
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MARC


LEADER	00000nam a22000007a 4500
005	20260916050509.0
020		\|a 9780073404721 \|c Tsh 10,000/=
040		\|a DCC Library \|b eng \|e AACR2
082		\|a 658.8 KER
100		\|a Kerin Roger A.
245		\|a Marketing \|b Experience, leadership, innovation, experience, leadership \|c /Roger A. Kerin, Steven W. Hartley and William Rudelius
250		\|a 9th edition
260		\|a Boston \|b McGraw Hill \|c c2009
300		\|a xlvii, 5742 p.: \|b ill.; \|c 30 cm.
504		\|a include selected references and index
650		\|a Marketing
650		\|a Marketing process
650		\|a Customers relationship
650		\|a Marketing opportunity
650		\|a Consumer behavior
650		\|a Marketing enviroment
700		\|a Steven W. Hartley
700		\|a William Rudelius
942		\|c BK
999		\|c 14701 \|d 14701