Marketing management Strategies and programs
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| 主要作者: | |
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| 其他作者: | , |
| 格式: | 图书 |
| 出版: |
Boston
Mc Graw Hill
c1997
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| 版: | 6th edition |
| 主题: | |
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260914062118.0 | ||
| 020 | |a 007049097X |c Tsh 8000/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 GUI | ||
| 100 | |a Guiltinam Joseph P. | ||
| 245 | |a Marketing management |b Strategies and programs |c /Joseph P. Guiltinam, Gordon W. Paul and Thomas J. Madden | ||
| 250 | |a 6th edition | ||
| 260 | |a Boston |b Mc Graw Hill |c c1997 | ||
| 300 | |a xvi, 463 p.: |b ill.; |c 23 cm . | ||
| 504 | |a include selected references and index | ||
| 650 | |a Marketing orientation | ||
| 650 | |a Marketing planning | ||
| 650 | |a Customer satisfaction | ||
| 650 | |a Market analysis | ||
| 650 | |a Managing sales | ||
| 700 | |a Gordon W. Paul | ||
| 700 | |a Thomas J. Madden | ||
| 942 | |c BK | ||
| 999 | |c 14540 |d 14540 | ||