Marketing management Strategies and programs
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | , |
| التنسيق: | كتاب |
| منشور في: |
Boston
Mc Graw Hill
c1997
|
| الطبعة: | 6th edition |
| الموضوعات: | |
| الوسوم: |
إضافة وسم
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260914062118.0 | ||
| 020 | |a 007049097X |c Tsh 8000/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 GUI | ||
| 100 | |a Guiltinam Joseph P. | ||
| 245 | |a Marketing management |b Strategies and programs |c /Joseph P. Guiltinam, Gordon W. Paul and Thomas J. Madden | ||
| 250 | |a 6th edition | ||
| 260 | |a Boston |b Mc Graw Hill |c c1997 | ||
| 300 | |a xvi, 463 p.: |b ill.; |c 23 cm . | ||
| 504 | |a include selected references and index | ||
| 650 | |a Marketing orientation | ||
| 650 | |a Marketing planning | ||
| 650 | |a Customer satisfaction | ||
| 650 | |a Market analysis | ||
| 650 | |a Managing sales | ||
| 700 | |a Gordon W. Paul | ||
| 700 | |a Thomas J. Madden | ||
| 942 | |c BK | ||
| 999 | |c 14540 |d 14540 | ||