Marketing management Strategies and programs
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston
Mc Graw Hill
c1997
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| Edition: | 6th edition |
| Subjects: | |
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| Physical Description: | xvi, 463 p.: ill.; 23 cm . |
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| Bibliography: | include selected references and index |
| ISBN: | 007049097X |