APA (7th ed.) Citation

Guiltinam Joseph P., Gordon W. Paul, & Thomas J. Madden. (1997). Marketing management: Strategies and programs (6th edition.). Mc Graw Hill.

Chicago Style (17th ed.) Citation

Guiltinam Joseph P., Gordon W. Paul, and Thomas J. Madden. Marketing Management: Strategies and Programs. 6th edition. Boston: Mc Graw Hill, 1997.

MLA (9th ed.) Citation

Guiltinam Joseph P., et al. Marketing Management: Strategies and Programs. 6th edition. Mc Graw Hill, 1997.