Global marketing A decision-oriented approach
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| Format: | Book |
|---|---|
| Published: |
London
Prentice Hall
c2004
|
| Edition: | 3rd edition |
| Subjects: | |
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260914045302.0 | ||
| 020 | |a 9780273678397 |c Tsh 48,000/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 HOL | ||
| 245 | |a Global marketing |b A decision-oriented approach |c /Hollensen Svend | ||
| 250 | |a 3rd edition | ||
| 260 | |a London |b Prentice Hall |c c2004 | ||
| 300 | |a xxxix, 717 p.: |b ill.; |c 30 cm. | ||
| 504 | |a include index | ||
| 650 | |a Global marketing | ||
| 650 | |a Marketing research | ||
| 650 | |a Economic enviroment | ||
| 650 | |a Marketing programme | ||
| 650 | |a Marketing selection | ||
| 942 | |c BK | ||
| 999 | |c 14519 |d 14519 | ||