Marketing in action Reading and cases

Marketing in action Reading and cases

Na minha lista:

Detalhes bibliográficos
Autor principal:	Forman Andrew M.
Outros Autores:	David W. Cravens, Robert B. Woodruff
Formato:	Livro
Publicado em:	Tokyo Addison Wesley Publishing company c1986
Assuntos:	Marketing Marketing management Promotion New product
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados

Principles of marketing
Por: Kotler, Philip
Publicado em: (1991)

Principles of marketing
Por: Kotler, Philip
Publicado em: (1994)

Principles of marketing
Por: Kotler, Philip
Publicado em: (1994)

New product development : managing and forecasting for strategic success /
Por: Thomas, Robert J.
Publicado em: (1993)

Marketing management and administrative action
Publicado em: (1978)

Manual of marketing management
Por: Mnzava's J.A
Publicado em: (2001)

New products and diversification /
Por: Kraushar, Peter M.
Publicado em: (1977)

Fundamental of marketing An African perspective
Por: Kibera N. Francis
Publicado em: (1998)

The hand book of field marketing : A complete guide understanding and outsoucing face -to-face direct marketing /
Por: William Alison
Publicado em: (2008)

Principles of marketing
Por: Brassington, Frances
Publicado em: (2000)

Marketing research in action /
Por: Kent, Raymond A.
Publicado em: (1993)

Marketing management and administrative action /
Por: Britt, Steuart Henderson
Publicado em: (1978)

New products management /
Por: Crawford, C. Merle
Publicado em: (2008)

Advertising and promotion : an integrated marketing communications perspective /
Por: Belch, George E.
Publicado em: (2004)

Marketing management A relationship marketing perspective
Por: Cranfield School of management
Publicado em: (2000)

Priciples of marketing
Por: Brassington,Frances
Publicado em: (2003)

Product development : meeting the challenge of the design-marketing interface /
Publicado em: (1995)

Contemporary services marketing management
Por: Gabbott Mark (editor)
Publicado em: (1997)

Strategic product creation : deliver customer satisfaction from every level of your company /
Por: Kerber, Ronald L.
Publicado em: (2007)

Advertising communications & promotion management /
Por: Rossiter, John R.
Publicado em: (1997)

Health promotion and community action for health in developing countries
Por: Dhillon, H. S.
Publicado em: (1994)

Marketing management viewpoints : commentary and readings
Por: Walters, Sherwood George
Publicado em: (1970)

Product management /
Por: Lehmann, Donald R.
Publicado em: (2002)

Strategic management of technology and innovation
Por: Burgelman, Robert A.
Publicado em: (1996)

Marketing management : concepts, cases, challenges and trends
Por: Govindarajan, M
Publicado em: (2007)

The Practical approach to marketing management
Por: Morse, Stephen
Publicado em: (1967)

The product life cycle and international trade.
Publicado em: (1972)

Marketing foundations
Por: Pride, William M
Publicado em: (2009)

Analysis for marketing decisions
Por: Donnelly, James
Publicado em: (1970)

Strategic advertising management /
Por: Percy, Larry
Publicado em: (2009)

Marketing
Por: Baines, Paul
Publicado em: (2011)

Readings in marketing management
Publicado em: (1987)

Marketing management : strategies and programs /
Por: Guiltinan, Joseph P.
Publicado em: (1997)

Marketing management : foundations and practices /
Por: Lazer, William
Publicado em: (1983)

Marketing models
Por: Lilien Gary L.
Publicado em: (2003)

Marketing
Por: Giles, G. B
Publicado em: (1994)

Marketing management : an overview
Por: Lewison, Dale M.
Publicado em: (1996)

Marketing perspectives : a book of readings
Publicado em: (1994)

Strategic marketing problems : cases and comments
Por: Kerin, Roger A.
Publicado em: (2007)

A preface to marketing management /
Por: Peter, Paul J.
Publicado em: (1982)