Marketing in action Reading and cases
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| 其他作者: | , |
| 格式: | 图书 |
| 出版: |
Tokyo
Addison Wesley Publishing company
c1986
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260908052555.0 | ||
| 020 | |a 0201108445 |c Tsh 30,000/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 FOR | ||
| 100 | |a Forman Andrew M. | ||
| 245 | |a Marketing in action |b Reading and cases |c / Andrew M. Forman, David W. Cravens and Robert B. Woodruff | ||
| 260 | |a Tokyo |b Addison Wesley Publishing company |c c1986 | ||
| 300 | |a ix, 319 p.: |b ill.; |c 30 cm.i | ||
| 504 | |a include references | ||
| 650 | |a Marketing | ||
| 650 | |a Marketing management | ||
| 650 | |a Promotion | ||
| 650 | |a New product | ||
| 700 | |a David W. Cravens | ||
| 700 | |a Robert B. Woodruff | ||
| 942 | |c BK | ||
| 999 | |c 14342 |d 14342 | ||