Marketing in action Reading and cases

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Detalles Bibliográficos
Autor principal:	Forman Andrew M.
Otros Autores:	David W. Cravens, Robert B. Woodruff
Formato:	Libro
Publicado:	Tokyo Addison Wesley Publishing company c1986
Materias:	Marketing Marketing management Promotion New product
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

MARC


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040		\|a DCC Library \|b eng \|e AACR2
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100		\|a Forman Andrew M.
245		\|a Marketing in action \|b Reading and cases \|c / Andrew M. Forman, David W. Cravens and Robert B. Woodruff
260		\|a Tokyo \|b Addison Wesley Publishing company \|c c1986
300		\|a ix, 319 p.: \|b ill.; \|c 30 cm.i
504		\|a include references
650		\|a Marketing
650		\|a Marketing management
650		\|a Promotion
650		\|a New product
700		\|a David W. Cravens
700		\|a Robert B. Woodruff
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