Marketing management Text and cases
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Toronto
John Wiley & Sons Inc
c1995
|
| Edition: | 6th edition |
| Subjects: | |
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260908043814.0 | ||
| 020 | |a 0471600024 |c Tsh 5000/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 DAL | ||
| 100 | |a Dalrymple, J.Douglas | ||
| 245 | |a Marketing management |b Text and cases |c /Douglas, J. Dalrymple and Leonard J. Parsons | ||
| 250 | |a 6th edition | ||
| 260 | |a Toronto |b John Wiley & Sons Inc |c c1995 | ||
| 300 | |a x, 984 p.: |b ill.; |c 25 cm. | ||
| 504 | |a include index | ||
| 650 | |a Management | ||
| 650 | |a Services marketing | ||
| 650 | |a International marketing | ||
| 650 | |a Public relation | ||
| 700 | |a Leonard J. Parsons | ||
| 942 | |c BK | ||
| 999 | |c 14336 |d 14336 | ||