Marketing management Text and cases
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Toronto
John Wiley & Sons Inc
c1995
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| Edition: | 6th edition |
| Subjects: | |
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| Physical Description: | x, 984 p.: ill.; 25 cm. |
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| Bibliography: | include index |
| ISBN: | 0471600024 |