Fundamental of marketing An African perspective

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Bibliographic Details
Main Author:	Kibera N. Francis
Other Authors:	B.Chege Warungi
Format:	Book
Published:	Nairobi Kenya Lierature Bureau c1998
Subjects:	Marketing Marketing concept Consumer Behaviour Marketing research Promotion decision
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020		\|a 9966443738 \|c Tsh 14866/=
040		\|a DCC Library \|b eng \|e AACR2
082		\|a 658.8 KIB
100		\|a Kibera N. Francis
245		\|a Fundamental of marketing \|b An African perspective \|c /Francis N. Kibera and B.Chege Warungi
260		\|a Nairobi \|b Kenya Lierature Bureau \|c c1998
300		\|a xiv, 259 p.: \|b ill.; \|c 20 cm.
504		\|a include selected references and index
650		\|a Marketing
650		\|a Marketing concept
650		\|a Consumer Behaviour
650		\|a Marketing research
650		\|a Promotion decision
700		\|a B.Chege Warungi
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