Marketing management A relationship approach

Salvato in:

Dettagli Bibliografici
Autore principale:	Hollensen, Svend
Natura:	Libro
Pubblicazione:	London Prentice Hall c2003
Soggetti:	Marketing management Decision making Marketing planning Communication decisions Ethical issues
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

MARC


LEADER	00000nam a22000007a 4500
005	20260904051432.0
020		\|a 0273643789 \|c Tsh 40,000/=
040		\|a DCC Library \|b eng \|e AACR2
082		\|a 658.8 HOL
100		\|a Hollensen, Svend
245		\|a Marketing management \|b A relationship approach \|c /Svend Hollensen
260		\|a London \|b Prentice Hall \|c c2003
300		\|a xx, 787 p.: \|b ill.; \|c 25 cm.
504		\|a include selected references and index
650		\|a Marketing management
650		\|a Decision making
650		\|a Marketing planning
650		\|a Communication decisions
650		\|a Ethical issues
942		\|c BK
999		\|c 14235 \|d 14235