Strategy search A guide to marketing for chief executives and directors
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| Autor principal: | |
|---|---|
| Formato: | Livro |
| Publicado em: |
London
Gower
c1987
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260903080116.0 | ||
| 020 | |a 0566026376 |c Tsh 6300/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 CHR | ||
| 100 | |a Christopher Martin | ||
| 245 | |a Strategy search |b A guide to marketing for chief executives and directors |c /Martin Christopher, Simon Majaro and Malcolm McDonald | ||
| 260 | |a London |b Gower |c c1987 | ||
| 300 | |a vii, 183 p.: |b ill.; |c 27 cm. | ||
| 504 | |a Include references and index | ||
| 650 | |a Planning process | ||
| 650 | |a Stratedy analysis | ||
| 942 | |c BK | ||
| 999 | |c 14185 |d 14185 | ||