Contemporary services marketing management
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| 格式: | 图书 |
| 出版: |
London
The Dryden Press
c1997
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260903074055.0 | ||
| 020 | |a 0030990351 |c Tsh 30,000/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 CON | ||
| 100 | |a Gabbott Mark (editor) | ||
| 245 | |a Contemporary services marketing management |c /Mark Gabbott | ||
| 260 | |a London |b The Dryden Press |c c1997 | ||
| 300 | |a xiv, 498 p.: |b ill.; |c 24 cm. | ||
| 504 | |a include references | ||
| 650 | |a Product marketing | ||
| 650 | |a Industrial marketing | ||
| 650 | |a Services management | ||
| 650 | |a Marketing research | ||
| 942 | |c BK | ||
| 999 | |c 14180 |d 14180 | ||