Services marketing Managing the service value chain
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| Format: | Book |
| Published: |
New York
Prentice Hall
c2006
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260903061337.0 | ||
| 020 | |a 0273681575 |c Tsh 51,078/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 BRU | ||
| 100 | |a Bruhn Manfred | ||
| 245 | |a Services marketing |b Managing the service value chain |c /Manfred, Bruhn and Dominik Georgi | ||
| 260 | |a New York |b Prentice Hall |c c2006 | ||
| 300 | |a xxvi, 478 p.: |b ill.; |c 23 cm. | ||
| 504 | |a include selected references and index | ||
| 650 | |a Services marketing | ||
| 650 | |a Customer value | ||
| 650 | |a Customer relationship | ||
| 650 | |a Services marketing | ||
| 650 | |a Communication | ||
| 700 | |a Dominik Georgi | ||
| 942 | |c BK | ||
| 999 | |c 14173 |d 14173 | ||