Services management and marketing A customer relationship management approach

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Dettagli Bibliografici
Autore principale:	Gronroos, Christian
Natura:	Libro
Pubblicazione:	New York John Wiley and Sons Limited c2001
Edizione:	2nd edition
Soggetti:	Customer relation Customer relationship Marketing communication Quality management
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MARC


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040		\|a DCC Library \|b eng \|e AACR2
082		\|a 658.8 GRO
100		\|a Gronroos, Christian
245		\|a Services management and marketing \|b A customer relationship management approach \|c /Christian Gronroos
250		\|a 2nd edition
260		\|a New York \|b John Wiley and Sons Limited \|c c2001
300		\|a x, 394.: \|b ill.; \|c 24 cm.
504		\|a include reference and index
650		\|a Customer relation
650		\|a Customer relationship
650		\|a Marketing communication
650		\|a Quality management
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