Services management and marketing A customer relationship management approach
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
John Wiley and Sons Limited
c2001
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| Edition: | 2nd edition |
| Subjects: | |
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260903054837.0 | ||
| 020 | |a 0471720348 |c Tsh 68,340/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 GRO | ||
| 100 | |a Gronroos, Christian | ||
| 245 | |a Services management and marketing |b A customer relationship management approach |c /Christian Gronroos | ||
| 250 | |a 2nd edition | ||
| 260 | |a New York |b John Wiley and Sons Limited |c c2001 | ||
| 300 | |a x, 394.: |b ill.; |c 24 cm. | ||
| 504 | |a include reference and index | ||
| 650 | |a Customer relation | ||
| 650 | |a Customer relationship | ||
| 650 | |a Marketing communication | ||
| 650 | |a Quality management | ||
| 942 | |c BK | ||
| 999 | |c 14170 |d 14170 | ||