Services management and marketing A customer relationship management approach
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
John Wiley and Sons Limited
c2001
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| Edition: | 2nd edition |
| Subjects: | |
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| Physical Description: | x, 394.: ill.; 24 cm. |
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| Bibliography: | include reference and index |
| ISBN: | 0471720348 |