The strategy and tactics of pricing : a guide to profitable decision making

The strategy and tactics of pricing : a guide to profitable decision making

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Detalhes bibliográficos
Autor principal:	Nagle Thomas T.
Outros Autores:	Holden, Reed K.
Formato:	Livro
Publicado em:	Dorling kindersley : Pearson education, 2002.
Assuntos:	Strategic planing Pricing strategy
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