The strategy and tactics of pricing : a guide to profitable decision making

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Bibliographic Details
Main Author: Nagle Thomas T.
Other Authors: Holden, Reed K.
Format: Book
Published: Dorling kindersley : Pearson education, 2002.
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020 |a 9788131701591  |c Tshs. 15,921.68/= 
040 |a DCC Library  |b eng.  |e AACR 
082 |a 338.52 NAG 
100 |a Nagle Thomas T. 
245 |a The strategy and tactics of pricing :  |b a guide to profitable decision making   |c / Thomas T. Nagle, Reed K. Holden 
260 |a Dorling kindersley :  |b Pearson education,  |c 2002. 
300 |a xxi, 398 p. :  |c 24 cm. 
504 |a Includes index. 
546 |a eng. 
650 |a Strategic planing  
650 |a Pricing strategy 
700 |a Holden, Reed K.  
942 |c BK 
999 |c 14133  |d 14133