Strategy winning in the marketplace: core concept, analytical tools, cases

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Bibliographic Details
Main Author: Thompson, Arthur A
Other Authors: Gamble, John E, Strickland, A.J
Format: Book
Published: Boston.- McGraw-Hill; 2004.
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Description
Physical Description:xxxii,590p. : ill. ; 30cm.
Bibliography:includes index
ISBN:0-07-284770-0 (alk. paper)
0-07-121514-X (international : alk. paper)