Strategy winning in the marketplace: core concept, analytical tools, cases
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston.-
McGraw-Hill;
2004.
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| Subjects: | |
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| Physical Description: | xxxii,590p. : ill. ; 30cm. |
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| Bibliography: | includes index |
| ISBN: | 0-07-284770-0 (alk. paper) 0-07-121514-X (international : alk. paper) |