Strategic market management
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| 主要作者: | |
|---|---|
| 格式: | 图书 |
| 出版: |
New York
John Wiley & Son
c2005
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| 版: | 3rd edition |
| 主题: | |
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260824062300.0 | ||
| 020 | |a 9780471532538 |c Tsh 47835/= | ||
| 040 | |a DCCLibrary |b eng |e AACR2 | ||
| 082 | |a 658.8 AAK | ||
| 100 | |a Aaker, David A. | ||
| 245 | |a Strategic market management |c /David A. Aaker | ||
| 250 | |a 3rd edition | ||
| 260 | |a New York |b John Wiley & Son |c c2005 | ||
| 300 | |a xii, 356 p.: |b ill.; |c 21cm . | ||
| 504 | |a include index | ||
| 650 | |a Market management | ||
| 650 | |a Customer analysis | ||
| 650 | |a Business strategies | ||
| 650 | |a Market analysis | ||
| 942 | |c BK | ||
| 999 | |c 13849 |d 13849 | ||