Relationship marketing : exploring relational strategies in marketing
This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing
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| Formato: | Livro |
| Publicado em: |
Harlow, England :
Financial Times Prentice Hall ,
c 2011.
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| Edição: | 4th ed. |
| Assuntos: | |
| Tags: |
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Mzumbe University Main Campus Library
| Área/Cota: |
658.812 EGA |
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| Cód. Barras: | On Shelf |