Relationship marketing : exploring relational strategies in marketing

Relationship marketing : exploring relational strategies in marketing

This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing

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书目详细资料
主要作者:	Egan, J.
格式:	图书
出版:	Harlow, England : Financial Times Prentice Hall , c 2011.
版:	4th ed.
主题:	Relationship marketing Marketing Relationship economics
标签:	添加标签没有标签, 成为第一个标记此记录!

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