Advertising : principles and practice
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| Autor principal: | Moriarty, Sandra |
|---|---|
| Outros Autores: | Mitchell, Nancy, Wells, William |
| Formato: | Livro |
| Publicado em: |
Upper Saddle River:
Prentice Hall,
c2009
|
| Edição: | 8th ed. |
| Assuntos: | |
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Registos relacionados
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