Strategic management of technology and innovation

Strategic management of technology and innovation

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Detalhes bibliográficos
Autor principal:	Burgelman, Robert A.
Outros Autores:	Maidique, Modesto A., Wheelwright, Steven C.
Formato:	Livro
Publicado em:	Boston : McGraw- Hill, c1996
Edição:	3rd ed.
Assuntos:	Technology Innovation New Production- Management
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