Strategic marketing problems : cases and comments

Strategic marketing problems : cases and comments

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Detalhes bibliográficos
Autor principal:	Kerin, Roger A.
Outros Autores:	Peterson, Robert A.
Formato:	Livro
Publicado em:	Upper Saddle River: Pearson, c2007
Edição:	11th ed.
Assuntos:	Marketing Management Strategic Marketing
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