Strategic marketing problems : cases and comments

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Bibliographic Details
Main Author:	Kerin, Roger A.
Other Authors:	Peterson, Robert A.
Format:	Book
Published:	Upper Saddle River: Pearson, c2007
Edition:	11th ed.
Subjects:	Marketing Management Strategic Marketing
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Mzumbe University-Tegeta Center Library

Holdings details from Mzumbe University-Tegeta Center Library
Call Number:	658.8 KER
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