Strategic marketing problems : cases and comments

Strategic marketing problems : cases and comments

Show other versions (2)

Saved in:

Bibliographic Details
Main Author:	Kerin, Roger A.
Other Authors:	Peterson, Robert A.
Format:	Book
Published:	Upper Saddle River: Pearson, c2007
Edition:	11th ed.
Subjects:	Marketing Management Strategic Marketing
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Strategic marketing problems : cases and comments /
by: Kerin, Roger A.
Published: (1984)

Strategic marketing problems : cases and comments /
by: Kerin, Roger A.
Published: (2010)

Strategic market management /
by: Aaker, David A.
Published: (2001)

Strategic marketing for nonprofit organizations
by: Adreasen, Alan R.
Published: (2008)

Strategic marketing management: bankers workbook series /
by: Gamba, Shem K.
Published: (2003)

Strategic market management /
by: Aaker, David A.
Published: (2005)

Marketing strategy and competitive positioning
by: Hooley, Graham
Published: (2004)

Marketing management and strategy
by: Doyle,Peter
Published: (2002)

Marketing /
by: Kerin, Roger A.
Published: (2011)

Marketing /
by: Kerin, Roger A.
Published: (2009)

Marketing /
by: Kerin, Roger A.
Published: (2011)

Marketing : the core /
by: Kerin, Roger A.
Published: (2009)

Marketing : the core /
by: Kerin, Roger A.
Published: (2004)

Marketing management
by: Lancaster Geoff
Published: (2001)

Strategic marketing : planning and control /
by: Drummond, Graeme
Published: (2001)

Strategic market planning : problems and analytical approaches
by: Abell, Derek F.
Published: (1979)

The portable MBA in marketing /
by: Hiam, Alexander
Published: (1992)

Advanced marketing strategy : phenomena, analysis, and decisions /
by: Urban, Glen L.
Published: (1991)

Advanced marketing strategy : phenomena, analysis, and decisions /
by: Urban, Glen L.
Published: (1991)

Strategic brand management : a European perspective /
by: Keller, Kevin Lane
Published: (2008)

Strategic marketing management
by: Lambin, Jean-Jacques
Published: (1997)

Strategic marketing /
by: Cravens, David W.
Published: (2003)

Strategic marketing /
by: Kollat, David T
Published: (1972)

Problems in marketing : applying key concepts and techniques /
by: Moutinho, Luiz
Published: (2008)

Developing Business Strategies /
by: AAKER, David. A
Published: (1998)

Strategic marketing : planning and control /
by: Drummond, Graeme
Published: (2001)

Developing business strategies /
by: Aaker, David A.
Published: (1998)

Problems in marketing /
Published: (1981)

Strategic marketing : a guide for developing sustainable competitive advantage /
by: Xavier, M. J.
Published: (1999)

Strategic marketing : a guide for developing sustainable competitive advantage /
by: Xavier, M. J.
Published: (1999)

Strategic marketing for nonprofit organizations
by: Adreasen, Alan R.
Published: (2008)

Perspectives on strategic marketing management /
Published: (1983)

Strategic advertising management /
by: Percy, Larry
Published: (2009)

Strategic database marketing /
by: Jackson, Rob
Published: (1994)

Market-based management : strategies for growing customer value and profitability
by: Best, Roger J.
Published: (2004)

Marketing management : concepts, cases, challenges and trends
by: Govindarajan, M
Published: (2007)

Marketing management : strategies and programs /
by: Guiltinan, Joseph P.
Published: (1997)

Marketing management : foundations and practices /
by: Lazer, William
Published: (1983)

Strategic marketing : Creating competitive advantage /
by: West, Douglas
Published: (2006)

Business marketing management : a strategic view of industrial and organizational markets /
by: Hutt, Michael D.
Published: (2004)