Kerin, R. A., & Peterson, R. A. (2007). Strategic marketing problems: : cases and comments (11th ed.). Pearson.
芝加哥风格引文Kerin, Roger A., 与 Robert A. Peterson. Strategic Marketing Problems: : Cases and Comments. 11th ed. Upper Saddle River: Pearson, 2007.
MLA引文Kerin, Roger A., 与 Robert A. Peterson. Strategic Marketing Problems: : Cases and Comments. 11th ed. Pearson, 2007.
警告:这些引文格式不一定是100%准确.