Cita APA (7a ed.)

Kerin, R. A., & Peterson, R. A. (2007). Strategic marketing problems: : cases and comments (11th ed.). Pearson.

Cita Chicago Style (17a ed.)

Kerin, Roger A., y Robert A. Peterson. Strategic Marketing Problems: : Cases and Comments. 11th ed. Upper Saddle River: Pearson, 2007.

Cita MLA (9a ed.)

Kerin, Roger A., y Robert A. Peterson. Strategic Marketing Problems: : Cases and Comments. 11th ed. Pearson, 2007.