APA (7th ed.) Citation

Kerin, R. A., & Peterson, R. A. (2007). Strategic marketing problems: : cases and comments (11th ed.). Pearson.

Chicago Style (17th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: : Cases and Comments. 11th ed. Upper Saddle River: Pearson, 2007.

MLA (9th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: : Cases and Comments. 11th ed. Pearson, 2007.