Business market management : understanding, creating and delivering value

Business market management : understanding, creating and delivering value

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Bibliographic Details
Main Author: Anderson, James C.
Other Authors: Narus, James A.
Format: Book
Published: Upper Saddle River : Prentice Hall, c1998.
Subjects:
Marketing Management
Industrial Management
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Business market management : understanding, creating and delivering value

Business market management : understanding, creating and delivering value by Anderson, James C.

Published 2004
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Business market management : understanding, creating, and delivering value /

Business market management : understanding, creating, and delivering value / by Anderson, James C.

Published 1999
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