Strategic marketing for nonprofit organizations
This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment
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| Format: | Livre |
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Upper Saddle River :
Prentice Hall,
c2008
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| Édition: | 7th ed. |
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Table des matières:
- Section I: Development a customer orientation Section II: Strategic planning and organization Section III: Developing and organizing resources Section IV: Designing the marketing mix Section V: Controlling marketing Strategies