Strategic marketing for nonprofit organizations

Strategic marketing for nonprofit organizations

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This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment

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书目详细资料
主要作者:	Adreasen, Alan R.
其他作者:	Kotler, Philip
格式:	图书
出版:	Upper Saddle River : Prentice Hall, c2008
版:	7th ed.
主题:	Marketing
标签:	添加标签没有标签, 成为第一个标记此记录!

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