Business marketing management : a strategic view of industrial and organizational markets /

Business marketing management : a strategic view of industrial and organizational markets /

Show other versions (1)

Business Marketing Management: A Strategic View of Industrial and Organizational Markets by Michael D. Hutt and Thomas W. Speh examines the principles and practices of marketing products and services to business and organizational customers. The book emphasizes that business marketing differs from c...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Autor principal: Hutt, Michael D.
Outros Autores: Speh, Thomas W.
Formato: Livro
Publicado em: Mason, Ohio : Thomson/South-Western, c2004.
Edição:8th ed.
Assuntos:
Industrial marketing > Case studies.
Acesso em linha:http://www.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
http://www.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
http://www.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados

Registos relacionados