Business marketing management : a strategic view of industrial and organizational markets /

Business marketing management : a strategic view of industrial and organizational markets /

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Business Marketing Management: A Strategic View of Industrial and Organizational Markets by Michael D. Hutt and Thomas W. Speh examines the principles and practices of marketing products and services to business and organizational customers. The book emphasizes that business marketing differs from c...

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Détails bibliographiques
Auteur principal:	Hutt, Michael D.
Autres auteurs:	Speh, Thomas W.
Format:	Livre
Publié:	Mason, Ohio : Thomson/South-Western, c2004.
Édition:	8th ed.
Sujets:	Industrial marketing > Case studies.
Accès en ligne:	http://www.loc.gov/catdir/enhancements/fy1514/2002116678-b.html http://www.loc.gov/catdir/enhancements/fy1514/2002116678-d.html http://www.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
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