Business marketing management : a strategic view of industrial and organizational markets /

Business marketing management : a strategic view of industrial and organizational markets /

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Business Marketing Management: A Strategic View of Industrial and Organizational Markets by Michael D. Hutt and Thomas W. Speh examines the principles and practices of marketing products and services to business and organizational customers. The book emphasizes that business marketing differs from c...

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Detalles Bibliográficos
Autor principal: Hutt, Michael D.
Otros Autores: Speh, Thomas W.
Formato: Libro
Publicado: Mason, Ohio : Thomson/South-Western, c2004.
Edición:8th ed.
Materias:
Industrial marketing > Case studies.
Acceso en línea:http://www.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
http://www.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
http://www.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
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