Business marketing management : a strategic view of industrial and organizational markets /

Business marketing management : a strategic view of industrial and organizational markets /

Show other versions (1)

Business Marketing Management: A Strategic View of Industrial and Organizational Markets by Michael D. Hutt and Thomas W. Speh examines the principles and practices of marketing products and services to business and organizational customers. The book emphasizes that business marketing differs from c...

Full description

Saved in:

Bibliographic Details
Main Author:	Hutt, Michael D.
Other Authors:	Speh, Thomas W.
Format:	Book
Published:	Mason, Ohio : Thomson/South-Western, c2004.
Edition:	8th ed.
Subjects:	Industrial marketing > Case studies.
Online Access:	http://www.loc.gov/catdir/enhancements/fy1514/2002116678-b.html http://www.loc.gov/catdir/enhancements/fy1514/2002116678-d.html http://www.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Business marketing management : a strategic view of industrial and organizational markets /
by: Hutt, Michael D.
Published: (2004)

Strategic marketing /
by: Cravens, David W.
Published: (2003)

Strategic marketing problems : cases and comments /
by: Kerin, Roger A.
Published: (1984)

Strategic marketing problems : cases and comments /
by: Kerin, Roger A.
Published: (2010)

Marketing management : knowledge and skills /
by: Peter, J. Paul
Published: (1995)

Problems in marketing /
Published: (1981)

Marketing management : knowledge and skills : text, analysis, cases, plans /
by: Peter, J. Paul
Published: (1992)

Understanding marketing : a European casebook /
by: Phillips, Celia M.
Published: (2000)

Marketing Management: Strategy and Cases
by: Dalrymple Douglas J.
Published: (1995)

Marketing Management: Strategy and Cases
by: Dalrymple Douglas J.
Published: (2002)

Marketing Management: text and Cases
by: Dalrymple Douglas J.
Published: (2002)

Strategic market planning : problems and analytical approaches
by: Abell, Derek F.
Published: (1979)

Marketing Management: Strategy and Cases
by: Dalrymple Douglas J.
Published: (1983)

Cases in operations management : building customer value through world-class operations /
by: Klassen, Robert D
Published: (2006)

Introduction to marketing management : text and cases /
by: Rewoldt, Stewart H.
Published: (1981)

Marketing research : concepts, practices, and cases
by: Easwaran, Sunanda
Published: (2006)

Strategic management and competitive advantage : concepts and cases /
by: Barney, Jay B.
Published: (2008)

Case studies in marketing management /
by: Gupta, S. L.
Published: (2007)

Case studies in marketing management /
by: Gupta, S. L.
Published: (2007)

Marketing management : text and cases /
by: Quelch, John A.
Published: (1993)

Strategic management and competitive advantage : concepts and cases
by: Barney, Jay B.
Published: (2019)

Marketing research : concepts, practices, and cases
by: Easwaran, Sunanda
Published: (2006)

Management of the total enterprise
by: Katz, Robert L.
Published: (1970)

Marketing research : concepts, practices, and cases /
by: Easwaran, Sunanda
Published: (2006)

Management control systems /
by: Anthony, Robert N.
Published: (1989)

Management control systems : text and cases /
by: Anthony, Robert N.
Published: (1976)

Worker participation in management
by: Pylee, M. V.

Business policy and strategic management
by: Jauch, R. Laurence
Published: (1988)

Organization and management problem solving : a systems and consulting approach /
by: Ziegenfuss, James T.
Published: (2002)

Cases in financial management.
by: Brigham, Eugene F.
Published: (1994)

Strategic management : concepts and cases /
by: Thompson, Arthur A.
Published: (2003)

Industrial marketing
by: Hill, Richard M. 1922- [Author]
Published: (2004)

Strategic management and business policy : concepts and cases /
by: Wheelen, Thomas L.
Published: (2006)

Management control systems /
by: Anthony, Robert N.
Published: (2004)

Management control systems /
by: Anthony, Robert N.
Published: (2004)

Management control systems /
by: Anthony, Robert N.
Published: (2007)

Business market management : understanding, creating, and delivering value /
by: Anderson, James C.
Published: (1999)

Audit judgement applications : an integrated case /
Published: (1999)

Business ethics : ethical decision making and cases /
by: Ferrell, O.C
Published: (2005)

Industrial marketing
by: Mukerjee, Hory Sankar
Published: (2009)