Retailing management /
Retailing Management by Michael Levy and Barton A. Weitz provides a comprehensive study of the principles and practices of modern retail management. The book explains how retailers create value for customers by offering the right merchandise, convenient shopping experiences, competitive prices, and...
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| Formato: | Livro |
| Publicado em: |
Boston :
McGraw-Hill Irwin,
c2009.
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| Edição: | 7th ed. |
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| Acesso em linha: | http://www.loc.gov/catdir/enhancements/fy0810/2008006472-d.html http://www.loc.gov/catdir/enhancements/fy0810/2008006472-t.html |
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Sumário:
- Section I: The world of retailing Section II: Retailing strategy Section III: Merchandise management Section IV: Store management Section V: Cases