Retailing management /

Retailing Management by Michael Levy and Barton A. Weitz provides a comprehensive study of the principles and practices of modern retail management. The book explains how retailers create value for customers by offering the right merchandise, convenient shopping experiences, competitive prices, and...

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Autore principale: Levy, Michael
Altri autori: Weitz, Barton A.
Natura: Libro
Pubblicazione: Boston : McGraw-Hill Irwin, c2009.
Edizione:7th ed.
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Accesso online:http://www.loc.gov/catdir/enhancements/fy0810/2008006472-d.html
http://www.loc.gov/catdir/enhancements/fy0810/2008006472-t.html
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http://www.loc.gov/catdir/enhancements/fy0810/2008006472-d.html
http://www.loc.gov/catdir/enhancements/fy0810/2008006472-t.html

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