Retailing management /
Retailing Management by Michael Levy and Barton A. Weitz provides a comprehensive study of the principles and practices of modern retail management. The book explains how retailers create value for customers by offering the right merchandise, convenient shopping experiences, competitive prices, and...
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| Formato: | Libro |
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Boston :
McGraw-Hill Irwin,
c2009.
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| Edición: | 7th ed. |
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| Acceso en línea: | http://www.loc.gov/catdir/enhancements/fy0810/2008006472-d.html http://www.loc.gov/catdir/enhancements/fy0810/2008006472-t.html |
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Tabla de Contenidos:
- Section I: The world of retailing Section II: Retailing strategy Section III: Merchandise management Section IV: Store management Section V: Cases