Retailing management /

Retailing management /

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Retailing Management by Michael Levy and Barton A. Weitz provides a comprehensive study of the principles and practices of modern retail management. The book explains how retailers create value for customers by offering the right merchandise, convenient shopping experiences, competitive prices, and...

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Detalhes bibliográficos
Autor principal:	Levy, Michael
Outros Autores:	Weitz, Barton A.
Formato:	Livro
Publicado em:	Boston : McGraw-Hill Irwin, c2009.
Edição:	7th ed.
Assuntos:	Retail trade
Acesso em linha:	http://www.loc.gov/catdir/enhancements/fy0810/2008006472-d.html http://www.loc.gov/catdir/enhancements/fy0810/2008006472-t.html
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