Retailing management /

Retailing management /

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Retailing Management by Michael Levy and Barton A. Weitz provides a comprehensive study of the principles and practices of modern retail management. The book explains how retailers create value for customers by offering the right merchandise, convenient shopping experiences, competitive prices, and...

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Détails bibliographiques
Auteur principal:	Levy, Michael
Autres auteurs:	Weitz, Barton A.
Format:	Livre
Publié:	Boston : McGraw-Hill Irwin, c2009.
Édition:	7th ed.
Sujets:	Retail trade
Accès en ligne:	http://www.loc.gov/catdir/enhancements/fy0810/2008006472-d.html http://www.loc.gov/catdir/enhancements/fy0810/2008006472-t.html
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