Retailing management /

Retailing management /

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Retailing Management by Michael Levy and Barton A. Weitz provides a comprehensive study of the principles and practices of modern retail management. The book explains how retailers create value for customers by offering the right merchandise, convenient shopping experiences, competitive prices, and...

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Bibliographic Details
Main Author: Levy, Michael
Other Authors: Weitz, Barton A.
Format: Book
Published: Boston : McGraw-Hill Irwin, c2009.
Edition:7th ed.
Subjects:
Retail trade
Online Access:http://www.loc.gov/catdir/enhancements/fy0810/2008006472-d.html
http://www.loc.gov/catdir/enhancements/fy0810/2008006472-t.html
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