Retailing management /
Retailing Management by Michael Levy and Barton A. Weitz provides a comprehensive study of the principles and practices of modern retail management. The book explains how retailers create value for customers by offering the right merchandise, convenient shopping experiences, competitive prices, and...
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| Natura: | Libro |
| Pubblicazione: |
Boston :
McGraw-Hill Irwin,
c2009.
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| Edizione: | 7th ed. |
| Soggetti: | |
| Accesso online: | http://www.loc.gov/catdir/enhancements/fy0810/2008006472-d.html http://www.loc.gov/catdir/enhancements/fy0810/2008006472-t.html |
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| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 005 | 20260701111512.0 | ||
| 020 | |a 9780073381046 |c Tsh. 10,000/= | ||
| 020 | |a 0073381047 | ||
| 040 | |a DCC Library |b eng. | ||
| 082 | 0 | 0 | |a 658.87 LEV |
| 100 | 1 | |a Levy, Michael, | |
| 245 | 1 | 0 | |a Retailing management / |c Michael Levy, Barton A. Weitz. |
| 250 | |a 7th ed. | ||
| 260 | |a Boston : |b McGraw-Hill Irwin, |c c2009. | ||
| 300 | |a xxxi, 702 p. : |b col. ill. ; |c 29 cm. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | |a Section I: The world of retailing Section II: Retailing strategy Section III: Merchandise management Section IV: Store management Section V: Cases | ||
| 520 | |a Retailing Management by Michael Levy and Barton A. Weitz provides a comprehensive study of the principles and practices of modern retail management. The book explains how retailers create value for customers by offering the right merchandise, convenient shopping experiences, competitive prices, and effective customer service. It presents retailing as a strategic process that requires careful planning, market analysis, and continuous adaptation to changing consumer preferences and competitive environments. The text covers the major areas of retail management, including retail strategy, customer relationship management, merchandise planning, buying, pricing, store location, supply chain management, inventory control, financial management, human resource management, and retail promotion. It also examines the growing influence of globalization, technology, e-commerce, multichannel retailing, and ethical business practices on retail operations. Through numerous real-world examples and case studies, the authors demonstrate how successful retailers develop competitive advantages by understanding customer needs and making informed strategic decisions. | ||
| 650 | 0 | |a Retail trade | |
| 700 | 1 | |a Weitz, Barton A. | |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/enhancements/fy0810/2008006472-d.html |
| 856 | 4 | 1 | |u http://www.loc.gov/catdir/enhancements/fy0810/2008006472-t.html |
| 942 | |c BK | ||
| 999 | |c 12782 |d 12782 | ||