Retailing management /
Retailing Management by Michael Levy and Barton A. Weitz provides a comprehensive study of the principles and practices of modern retail management. The book explains how retailers create value for customers by offering the right merchandise, convenient shopping experiences, competitive prices, and...
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| Formato: | Livro |
| Publicado em: |
Boston :
McGraw-Hill Irwin,
c2009.
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| Edição: | 7th ed. |
| Assuntos: | |
| Acesso em linha: | http://www.loc.gov/catdir/enhancements/fy0810/2008006472-d.html http://www.loc.gov/catdir/enhancements/fy0810/2008006472-t.html |
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| Resumo: | Retailing Management by Michael Levy and Barton A. Weitz provides a comprehensive study of the principles and practices of modern retail management. The book explains how retailers create value for customers by offering the right merchandise, convenient shopping experiences, competitive prices, and effective customer service. It presents retailing as a strategic process that requires careful planning, market analysis, and continuous adaptation to changing consumer preferences and competitive environments. The text covers the major areas of retail management, including retail strategy, customer relationship management, merchandise planning, buying, pricing, store location, supply chain management, inventory control, financial management, human resource management, and retail promotion. It also examines the growing influence of globalization, technology, e-commerce, multichannel retailing, and ethical business practices on retail operations. Through numerous real-world examples and case studies, the authors demonstrate how successful retailers develop competitive advantages by understanding customer needs and making informed strategic decisions. |
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| Descrição Física: | xxxi, 702 p. : col. ill. ; 29 cm. |
| Bibliografia: | Includes bibliographical references and indexes. |
| ISBN: | 9780073381046 0073381047 |